Web Master

Webmaster, also called a web architect, web developer, site author, website administrator, is a person responsible for maintaining a website. The duties of the webmaster may include ensuring that the web servers, hardware and software are operating accurately, designing the website, generating and revising web pages, replying to user comments, and examining traffic through the site.

Webmasters may be generalists with HTML expertise who manage most or all aspects of Web operations. Depending on the nature of the websites they manage, webmasters typically know scripting languages such as Javascript, PHP and Perl. They may also be required to know how to configure web servers such as Apache and serve as the server administrator.
An alternative definition of webmaster is a businessperson who uses online media to sell products and/or services. This broader definition of webmaster covers not just the technical aspects of overseeing website construction and maintenance but also management of content, advertising, marketing and order fulfilment for the website.
Core responsibilities of the webmaster may include the regulation and management of access rights of different users of a website, the appearance and setting up website navigation. Content placement can be part of a webmaster's responsibilities, while content creation may not be.
So what will you be?

Page Rank

PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).
The name "PageRank" is a trademark of Google

Google describes PageRank :
“ PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important". ”

PageRank results from a "ballot" among all the other pages on the World Wide Web about how important a page is. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page.

Google assigns a numeric weighting from 0-10 for each webpage on the Internet; this PageRank denotes a site’s importance in the eyes of Google. The PageRank is derived from a theoretical probability value on a logarithmic scale like the Richter Scale. The PageRank of a particular page is roughly based upon the quantity of inbound links as well as the PageRank of the pages providing the links. It is known that other factors, e.g. relevance of search words on the page and actual visits to the page reported by the Google toolbar also influence the PageRank. In order to prevent manipulation, spoofing and Spamdexing, Google provides no specific details about how other factors influence PageRank.

Search Engine Optimation (SEO)

What Search Engine Optimization (SEO) is?.
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Title and Meta Tag

Title and Meta Tag are very important for our web why?. When Title and Meta Tags are properly optimized, we can have much more control over what is displayed in search results and influence how people can find us in search engines. When Title and Meta Tags are not properly optimized, search engines will have to guess what to use and that won't increase our search engine traffic.

Titles & Meta Tags are special HTML Tags that are inserted into our Web page and are often not directly visible to our visitors. The main purpose of Title & Meta Tags is to help search engines understand, catalog and categorize our Web page so those looking for our products or services can find us. There are many different types of Meta Tags that can be used for many different purposes.

Every Web page should have a Title. Think of this like the Title of a book. Would we read or could we find a book that did not have a Title? The Meta Description and Meta Keywords describes what the Web page is about and what keywords might be used at a search engine to find the Web page. This is similar to the preface or back cover of a book and are what we call the "attention getters". Other important search engine Meta Tags would include the Meta Charset and Meta Language Tags. These help search engines read and understand our Web page.